PROJECT: SOHO LOFT
THIS SOPHISTICATED APARTMENT EXUDES THE DESIGN PRINCIPLES OF JAPANDI SIMPLICITY, WITH NATURAL ELEMENTS, AND A SENSE OF COMFORT THROUGHOUT. PROJECT OVERVIEW One prime example of a gorgeous warehouse renovation is SOHO Loft, located in the heart of London’s West End. The apartment has been fully renovated into a tranquil space away from the bustle of London life and uses natural materials, a neutral colour palette, and a lot of natural light to create a Japandi haven. HOW WE HELPED Black & Milk strive to bring precision, beauty and understated luxury to their impeccable portfolio of residential projects and this brief was no exception. They approached their dedicated specification consultant, Christian who listened to their requirements and proposed a suitable floor to match their vision. OUTCOME Floor-to-ceiling windows let in an array of natural light, and the Japanese rice paper doors, along with the clean lines and the balance of function and form within the scheme, contribute to the Feng Shui energy of the interior arrangement. The result is an aesthetically pleasing design that effortlessly delivers the juxtaposition of sleek and rustic that is synonymous with the combined interior design style of Japandi. Japandi style often encourages sustainability too. The addition of natural materials, such as the FSC certified Ted Todd wood floor help to achieve this principle. Please note: Ashridge is as an unfinished floor. The Ashridge Plank flooring show in the SOHO Loft project was finished on site by the contractor who used Osmo Ultra Matt - a clear transparent hard wax oil that is extremely durable.
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