Case Study - SOHO Loft

PRIVATE RESIDENCE

SOHO LOFT RESIDENTIAL PROJECT

PROJECT SNAPSHOT

PROJECT NAME SOHO Loft

LOCATION London

SECTOR Residential

SQUARE METRES 85M²

FEATURED FLOOR Ashridge Plank

COLLECTION Unfinished Oaks

ARCHITECT/DESIGNER Black & Milk

PHOTO CREDIT Philip Durrant

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PROJECT SNAPSHOT

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PROJECT: SOHO LOFT

THIS SOPHISTICATED APARTMENT EXUDES THE DESIGN PRINCIPLES OF JAPANDI SIMPLICITY, WITH NATURAL ELEMENTS, AND A SENSE OF COMFORT THROUGHOUT. PROJECT OVERVIEW One prime example of a gorgeous warehouse renovation is SOHO Loft, located in the heart of London’s West End. The apartment has been fully renovated into a tranquil space away from the bustle of London life and uses natural materials, a neutral colour palette, and a lot of natural light to create a Japandi haven. HOW WE HELPED Black & Milk strive to bring precision, beauty and understated luxury to their impeccable portfolio of residential projects and this brief was no exception. They approached their dedicated specification consultant, Christian who listened to their requirements and proposed a suitable floor to match their vision. OUTCOME Floor-to-ceiling windows let in an array of natural light, and the Japanese rice paper doors, along with the clean lines and the balance of function and form within the scheme, contribute to the Feng Shui energy of the interior arrangement. The result is an aesthetically pleasing design that effortlessly delivers the juxtaposition of sleek and rustic that is synonymous with the combined interior design style of Japandi. Japandi style often encourages sustainability too. The addition of natural materials, such as the FSC certified Ted Todd wood floor help to achieve this principle. Please note: Ashridge is as an unfinished floor. The Ashridge Plank flooring show in the SOHO Loft project was finished on site by the contractor who used Osmo Ultra Matt - a clear transparent hard wax oil that is extremely durable.

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FEATURED FLOOR

ASHRIDGE PLANK UNFINISHED OAKS COLLECTION

European Oak, Nature, Smooth, Unfinsihed W: 220mm | D: 20mm | L: Up to 2.2m 2ply Engineered Slip rating: Low risk dry. Moderate risk wet.

Available in:

25 Year Guarantee up to

Floor Shown Finished

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UNFINISHED OAKS COLLECTION

FLOORS THAT TICK EVERY BOX

Perfectly made, ready to fit and finish. Offering flexibility through unfinished wood matched with reliability and considered design

- 31 UNFINISHED FLOORS

- DELICATELY SMOOTH TEXTURE

- LIGHT TO DARK TONES

- NATURE & PRIME GRADE

- EUROPEAN OAK

- PLANK & HERRINGBONE

- 3-6MM WEAR LAYER

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OUR CERTIFICATIONS EXPLAINED

We go above and beyond the usual environmental and sustainability standards, and have many third party accreditations. In short, all of our timber (whether floors or wall cladding) follow the UK Timber Regulations as standard, which verifies that all of our timber is legally harvested. All of our floors are also SVOC free and have low VOC emissions. SVOCs are pollutants at the molecular level which are emitted from synthetic man-made materials such as LVT, vinyl and plastics. Talk to our team today about using sustainable wood flooring in your project.

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GET IN TOUCH

TALK TO A WOOD FLOOR EXPERT TODAY TO GET TRUSTED PROFESSIONAL HELP AND ADVICE

Cheshire Design Centre 18 Chesford Grange ​Woolston, Warrington ​WA1 4RQ ​ Tel: 01925 283 000 London Design Centre ​79 Margaret Street ​London ​W1W 8TA ​Tel: 020 7496 6706

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